As part of its sustainability strategy, the Brazilian cosmetics company Natura voluntarily neutralized 100% of its carbon footprint in Peru by acquiring 62,420 carbon credits, which were generated by the REDD+ Brazil-nut concessions at Bosques Amazónicos BAM. Through BAM’s initiative, the company contributed to protecting 9,663 hectares of brazil nut forests. This is the equivalent of 10,640 soccer fields… full of trees!
“Today we hit a milestone in the history of the carbon bond market in Peru, which marks the largest voluntary transaction made between private companies to date. The important thing is that through this initiative, we will continue to contribute to protecting and conserving the Amazon, one of our main objectives as a carbon neutral company,” said Hans Werner, general manager of Natura Perú.
Additionally, by generating positive environmental impact, Natura’s investment in REDD+ Brazil-nut concessions will help improve the quality of life for 405 concessionaire families in these forests who are partners in the BAM project.
Natura communicated this commitment to sustainability through a video that is disseminated through its web page and social networks. Congratulations Natura for being an example of sustainability in Latin America and Peru.